In “5 Questions to ask when looking for event speakers” I gave you some hints and tips to make sure that you choose the right speaker for your event in terms of budget and content. Now that you have a shortlist of candidates who suit your needs, how can you make sure they won’t let you down? Here are 5 tips for finding speakers and presenters who “won’t leave you in the lurch.”
1) Make sure your pick is more than just “a speaker” Speakers who have experience in the business world or in a particular field of influence will hold far more sway with your event audience than those who can only speak theoretically on a topic. These speakers will better understand the company, and the issues your delegates are facing and will be better equipped to help you reach your event goals.
2) Look for speakers who are prepared to customise their presentations Speakers who can specifically tailor their presentations to your organisation’s or client’s needs can bolster current initiatives and company goals, thereby maximising return on investment (ROI). For example, a speaker that engages and inspires your sales teams to buy into your new sales strategy will have done half your job for you. Speakers with customised presentations will also ensure that your event content is unique - a great way of setting your company’s or client’s brand and its event apart from the rest.
3) Does the speaker have support resources? Does the speaker you have in mind flit from event to event without any add-on resources or supporting tools with professional speaking being their only offering? Can they back up what they are saying with their own research or unique methodologies? Have their resources been used and tested by other companies? Will you as the event organiser be allowed to use the presentation content after the event? Good speakers will provide attendees with the tools and techniques to implement the points outlined in a presentation. This might be additional content in an e-newsletter or a follow-up webinar after your event.
4) Make sure your speaker will not be infringing on copyright The Internet Age has taken copyright infringement to a whole new level. Ensure that the speaker you are using is aware that music, images, video clips, or content that they have taken off the internet needs the requisite permission. Better yet, find a speaker who uses their own, original content as far as possible.
5) Choose speakers who are professional, flexible & will meet with you ahead of the event
Beware of speakers who aren’t willing to have multiple calls or meetings to understand the ins and outs of your company, your culture, and your goals. Speakers who view your event as a once-off transaction as opposed to a potential future business relationship won’t help you to achieve your goals. . You want to see signs that they are genuinely interested in your audience and your event. Choose speakers who are not afraid of taking the time to prepare properly for your event.