Five questions to ask when looking for event speakers

Making sure you ask the right questions when identifying speakers for your event can make or break your event. Here are five of the most important questions to address before approaching speakers:

1) Who is your audience?

Googling “speakers for business delegate audience” will bring up thousands of speaker listings. Taking it one step further; and being specific about your audience’s likes and dislikes will assist you in matching your audience with the right speaker. Does your audience appreciate a particular sport or genre of music? Do they like science and statistics? Do they appreciate current affairs and politics or do they prefer humour? Now that you have identified your audience, ask yourself:

2) What are your audi